How to Fix My iPhone Keeps Showing The Apple Logo and Turning Off?

Question

"My iPhone keeps showing the Apple logo and disappearing, and the phone will not turn on. It started after an update and I need a practical fix."

When an iPhone keeps showing Apple logo and turning off, the device is starting iOS but failing before it reaches the Lock Screen.

In 2026, this often follows an iOS 27 update, restore, downgrade attempt, low battery, or firmware crash. This guide explains how to handle a logo on and off iPhone without jumping straight to erase-based restore.

Quick answer

If your iPhone keeps showing Apple logo and turning off after iOS 27, charge it first and force restart it. If the iPhone Apple logo then turns off repeatedly or you have an iPhone stuck on Apple logo restart, treat it as an iOS 27 Apple logo loop and try system repair before recovery restore or DFU.

Many people have the same question and are asking what it means when the Apple logo keep apearing and disappearing. As there are many reasons behind, you can see if you've met any of the situations below.

That's all the reasons that might explain your iPhone problem. Now, let's move on to the specific solutions.

This part introduces 7 methods to fix the issue of "my iPhone keeps showing the Apple logo and turning off", you can try them one by one to find the one that best suits you.

Solutions	Success Rate	Data Loss Risk	Ease of Use	Time Required
Charge Your iPhone	40%	No		30-45 minutes
Repair with Fixppo	99%	No		5-10 minutes
Force Restart	60%	No		5-10 minutes
Restore with Finder / Apple Devices / iTunes	65%	Yes (All Data Loss)		30-40 minutes
Use Recovery Mode to Restore iPhone	75%	Yes (All Data Loss)		45-55 minutes
Use DFU Restore for Apple Logo Loop	90%	Yes (All Data Loss)		1-1.5 hours
Check Hardware	High	Probably		Unsure

1 Charge Your iPhone

Charge first because low battery can make the Apple logo appear and disappear before iOS finishes loading.

You can try to charge your iPhone for at least 30 minutes, and when your iPhone is in charging screen with the red line, try to turn it on.

If still your iPhone shows Apple logo and turns off automatically, please try the next solution.

2 Repair with Fixppo

If your iphone keeps showing the Apple logo and turning off while charging, iMyFone Fixppo might be the best solution to fix the Apple logo on and off issue, especially after iOS 27 update or restore.

Designed to repair various iOS system-related issues, it takes this powerful tool 5 minutes only to fix your iPhone keeps turning on and off Apple logo issue and restore it to its normal state.

Compared to other methods, it can fix your device without data loss, saving you the expensive repair cost. What's better, it's compatible with many supported iPhone models and iOS versions, including iPhone 17 series and iOS 27.

Let's explore the steps on using Fixppo to fix the iPhone Apple logo on and off problem, then regain control of your iPhone!

Step 1: Download and install Fixppo to your computer, launch it to click the Start Repair option.

Step 2: Connect your iPhone to the Win/Mac using a USB cable, then open Fixppo to choose Standard Mode, which can get your iPhone out of Apple logo loop with a lower risk of data loss.

Step 2: Fixppo will automatically detect your device and you will enter the page of downloading iOS firmware. Please click on Download to start downloading the firmware.

Step 3: With the downloaded firmware, please click the Start Standard Repair button for Fixppo to fix the Apple logo flashing problem. And wait for the progress bar to complete.

The whole process takes you about 5 minutes. Once the repair process completes, the iPhone keeps turning on and off the Apple logo issue will be resolved. When it reboots, you can use it as usual without hassle.

You can also watch this intuitive video to get rid of iPhone Apple logo on and off issue:

3 Make a Force Restart

Force restart can break a temporary startup loop. If the iPhone returns to the same iPhone logo loop, move to repair or computer restore.

Here're the steps for different iPhone models to deal with your iPhone keeps turning on and off Apple logo issue.

Force restart iPhone 8/X/11/12/13/14/15/16/17:

Press the Volume Up button then release, then press the Volume Down button and release quickly. Press the Power button and hold it till the Apple logo shows up.

Force restart 7/7 plus:

Press the Power button and Volume Down button and keep holding them until the Apple logo appears.

Force restart iPhone 6s and earlier versions:

Press the Power button and Home button and keep pressing them until you see the Apple logo.

4 Restore with Finder / Apple Devices / iTunes

Apple’s computer restore path can reinstall iOS when the logo loop is firmware-related. Restore can erase current data, so use Update first if available.

If you've synced your iPhone to the these tools before or if you've backed up your iPhone data, then restoring your iPhone with these tools is a nice choice.

But please notice that these tools will erase all your data, so if you've backed up already, you can rely on it and restore the backup later.

Step 1: Connect your iPhone to the computer, open a tool and click on the iPhone icon > Summary.

Step 2: When detected, click on the Restore iPhone > Restore buttons.

Step 3: one of the tools will soon begin the process to restore your iPhone and try to fix the iPhone logo on and off problem, you just need to wait for the proess to complete and restore from the backup later.

5 Use Recovery Mode to Restore iPhone

If official Apple device management tools can't detect your device directly, here's another method to restore your iPhone, which is by using the recovery mode.

By putting your iPhone in recovery mode, it can be easier for these tools to detect your device, then you can still use them to restore your iPhone. Please notice that this recovery mode method will clear all your iPhone data.

Step 1: On your Win/Mac, launch an Apple desktop sync tools then connect your iPhone to the computer.

Step 2: In the force restart part, keep holding the buttons until you see the recovery mode screen, which shows up right after the Apple logo.

Step 3: A few seconds later, you can see the "Connect to PC/Finder / Apple Devices / iTunes" logo appear on the iPhone screen, let go of the buttons then.

Step 4: Your iPhone is in recovery mode now, you can click the Restore button shows up on the Finder / Apple Devices / iTunes page to begin the restore process.

Fix iPhone Shows Apple logo Then Turns Off

Finder / Apple Devices / iTunes will erase your data while fixing your iPhone keeps turning on and off Apple logo issue. To Lower Data Risk, Fixppo becomes the better choice to get your iPhone out of Apple logo trouble. Have a try.

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6 Use DFU Restore for Apple Logo Loop

If your iPhone is not entering recovery mode, try a deeper repair solution--the DFU restore.

As an advanced mode, DFU mode works to fix deeper problems and is used as the last resort when your iPhone recovery mode not working, but at the cost of data loss. To restore iPhone with DFU mode, here're the steps:

Step 1: Follow to watch how to get iPhone in DFU mode, which details the steps.

Step 2: When your iPhone is in total black screen, it means you've entered the DFU mode successfully.

Step 3: Click to Restore your iPhone to proceed.

This is similar to recovery mode restore and even here, data is lost after the restoration is completed.

7 Fix Hardware Problems

If you find that your iPhone keeps showing the Apple logo and turning off while charging or during other scenarios and none of the above methods work, then the issue may be related to some hardware malfunction.

You can go to a nearby Apple repair store or contact Apple Support to assist you in solving iPhone Apple logo going on and off.

You may be wondering if there are any tips for you to avoid iPhone from keeping turning on and off the Apple logo. Well, there are some tips you may need.

Why does my iPhone keeps showing the Apple logo and turning off while charging

The iPhone may be failing during startup because of failed update, firmware damage, or hardware failure.

Is an Apple logo loop iPhone the same as boot loop?

It is a type of boot loop focused on the Apple logo stage. The same triage order applies: charge, force restart, repair, restore, then service.

Can iOS 27 cause Apple logo loop?

An interrupted iOS 27 update or restore can trigger an Apple logo loop. That does not mean every iOS 27 device is affected.

If your iPhone keeps showing the apple logo and turning off, start with power and force restart, then move to Fixppo or Apple computer update/restore. Use DFU or hardware service only when the lower-risk routes fail.

If you want to make sure the problem doesn't happen again, the iMyFone Fixppo iOS system repair tool is recommended. You can fix the iPhone Apple logo problem right at home with up to guided repair flow. Download it and try for free!

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Article by

Melvin Cooper

Melvin Cooper has over 10 years of experience in the technology industry and is an expert at providing tips and handy solutions to Apple and Android users. Dedicated to helping millions of users improve their experience with mobile devices, he has maintained an impressive record of solving problems.