Top 10 Fashion Bloggers to Watch in 2023


10 mins read

Fashion blogs have been around for almost thirty years, and so have fashion bloggers. Although fashion blogs are now suffering from the onslaught of instagram, Twitter and other social media platforms, there is no denying that fashion blogs still have a large group of influencers who are active and expressing fashion and innovation by posting blogs. In this article, we will mention the top 10 fashion bloggers to watch in 2023 and we will mention how to become a fashion blogger.

In this article:

Part 1. 10 Fashion Bloggers You Must Know in 2023

1. Aimee Song

Fashiob Blogger - Aimee Song

TW: @aimeesong

Aimee Song is a prominent LA-based fashion blogger and interior designer who has made waves in the industry. Since launching her popular style blog Song of Style in 2008, Aimee has built a massive social media following through her sophisticated aesthetic and trendsetting fashion sense.

She has expanded into YouTube, collaborations with top brands like Chanel and Dior, interior design projects, and bestselling books. Known for her chic taste and authenticity, Aimee offers abundant style inspiration and continues to empower her audience to confidently express themselves through fashion.

2. Kristina Bazan

Fashiob Blogger - Kristina Bazan

INS: @kristinabazan

Kristina Bazan is a fashion influencer and model who rose to fame through her blog Kayture, launched in 2011. With over 2 million Instagram followers, the Belarus-born blogger has collaborated with top brands like Louis Vuitton and Dior and appeared on major magazine covers.

Known for her impeccable style, Bazan published the travel book "On the Go" in 2015 and launched her own fashion line, Kayture Collection. Her blog remains an inspirational platform for fashion enthusiasts worldwide.

3. Blair Eadie

Fashiob Blogger - Blair Eadie

INS: @blaireadiebee

San Francisco-based Blair Eadie is best known for her colorful fashion blog “Atlantic-Pacific,” launched in 2010. With over 1 million Instagram followers, Eadie mixes textures and patterns in bold, unexpected ways.

She has collaborated with brands like Nordstrom and Kate Spade and been featured in publications like Vogue. Eadie launched her own line, “Halogen x Atlantic-Pacific,” with Nordstrom in 2018. Her playful style and vibrant aesthetic make her an inspirational figure in the fashion blogging world.

4. Chiara Ferragni

Fashiob Blogger - Chiara Ferragni

INS: @chiaraferragni

Chiara Ferragni is an influential Italian fashion blogger and entrepreneur known for her creative style and innovative approach. She rose to fame with her blog The Blonde Salad in 2009 and now has millions of social media followers.

Ferragni has collaborated with top fashion houses like Prada and Dior and launched her own successful brand, Chiara Ferragni Collection. Her exceptional sense of fashion and digital entrepreneurship have earned her numerous prestigious awards. Ferragni is a global inspiration for fashion bloggers and enthusiasts.

5. Danielle Bernstein

Fashiob Blogger - Danielle Bernstein

INS: @weworewhat

New Yorker Danielle Bernstein is an influential fashion blogger and entrepreneur known for her blog WeWoreWhat, launched in 2010. As a fashion influencer, she has collaborated with major brands like Macy's and Bloomingdale's. Bernstein also founded her own successful fashion label, WeWoreWhat.

She is the author of the bestselling book "This is Not a Fashion Story," which details her inspirational journey from fashion blogger to industry icon. Through her stylish content and entrepreneurial drive, Bernstein has become a role model for pursuing fashion passions and achieving success.

6. Bryanboy

Fashiob Blogger - Bryanboy

INS: @bryanboy

Bryanboy, real name Bryan Grey-Yambao, is an influential Filipino fashion blogger known for his witty voice and commentary. Launching his blog in 2004, he has collaborated with major brands like Marc Jacobs and been featured in Vogue.

Bryanboy's unique style and content have earned him awards like "Blogger of the Year" from Style Bible. One of the world's most prominent fashion influencers, he connects with audiences worldwide while inspiring others to pursue their passions.

7. Wendy Nguyen

Fashiob Blogger - Wendy Nguyen

INS: @wendyslookbook

Wendy Nguyen is a popular fashion blogger, YouTuber, and influencer known for her impeccable style, engaging content, and massive social media following. She started her career at Gap Inc. before launching her blog Wendy's Lookbook in 2011, which quickly gained popularity for her fashion tips and photography.

She later expanded her brand to YouTube, garnering over 1.5 million subscribers with her fashion, beauty, travel, and lifestyle videos. Wendy is also active on Instagram with over 1.3 million followers. Her versatile fashion sense mixing high-end and affordable pieces has made her a source of style inspiration.

8. Chriselle Lim

Fashiob Blogger - Chriselle Lim

INS: @chrisellelim

Chriselle Lim is a prominent LA-based fashion blogger, stylist, and entrepreneur. She launched "The Chriselle Factor" blog in 2011, quickly gaining a large following for her chic style and posts on fashion, beauty, travel, and lifestyle.

Having worked with top brands like Chanel and Dior, Chriselle is known for her fashion-forward looks, which have been featured in major magazines. She has also founded successful ventures like the digital agency CINC Studios and kids platform Bümo. As an influencer and mother of two who shares parenting insights, Chriselle provides fashion and lifestyle inspiration to women worldwide.

9. Negin Mirsalehi

Fashiob Blogger - Negin Mirsalehi

INS: @negin_mirsalehi

Negin Mirsalehi is an influential fashion blogger and entrepreneur renowned for her impeccable sense of style and business acumen. Through her popular blog and social channels, Negin provides sophisticated fashion and lifestyle inspiration.

She launched the successful haircare brand Gisou in 2015, blending her passion for beauty with her family’s beekeeping heritage. Negin’s creativity, dedication, and inspirational journey from fashion blogger to beauty mogul make her a powerful force in the industry and a role model for aspiring female entrepreneurs worldwide.

10. Olivia Palermo

Fashiob Blogger - Olivia Palermo

INS: @oliviapalermo

Olivia Palermo is a multifaceted fashion icon renowned for her sophisticated style and keen business sense. She honed her fashion skills early on before launching her namesake blog, showcasing her signature aesthetic mixing high-end and streetwear. Her timeless taste and expert styling tips have made Olivia a widely recognized style influencer.

Beyond blogging, she has successfully built fashion and beauty brands that reflect her aesthetic, most notably her Olivia Palermo Collection. Her ability to parlay impeccable style into entrepreneurial success makes Olivia a fashion world force and role model. With creativity and determination, she continues to inspire as one of fashion’s most influential tastemakers.

Part 2. How to Become a Fashion Blogger

Becoming a fashion blogger can be a fun and exciting way to express your creativity and share your fashion sense with the world. Here are some steps on how to be a fashion blogger:

Find your niche: The first step to becoming a fashion blogger is to choose a niche that suits you. "Fashion blogger" is a large category in which you need to explore your ideal niche. We recommend that new bloggers narrow down their niche to as small a group as possible, which makes it easier to create targeted content and marketing campaigns. If you need inspiring niche ideas, check out here.

To choose your ideal niche, we recommend that you conduct research in four areas: personal style, fashion interests, target audience, and competitors. By using these four areas, you can quickly and accurately find your ideal niche to create a blog that reflects who you are as a fashion blogger.

Build your platform: Choose a blogging platform, such as FigCube, WordPress or Blogger, and create a website or blog. Create social media accounts on platforms like Instagram, Facebook, and Twitter to help promote your blog and reach a wider audience.

Create quality content: Focus on creating high-quality, engaging content that showcases your fashion sense and personality. Develop your writing skills and learn how to take quality photos to accompany your blog posts. Click here to learn how to satrt a blog from scratch.

Engage with your audience: Respond to comments and messages from your followers, and collaborate with other bloggers or brands to increase your visibility.

Build your brand: Establish your brand identity by developing a consistent style and aesthetic for your blog and social media accounts. Consider creating a logo and developing a strong brand message that sets you apart from other bloggers.

Stay up-to-date with industry trends: Stay informed about the latest fashion trends and developments in the industry by attending fashion shows, reading industry publications, and following other fashion bloggers and influencers.

You may also like:

How to Start a Blog from Scratch in 7 Easy Steps

How to Make Money Blogging: The Step-by-Step Guide

How to Make Money Blogging for Beginners: A Step-by-Step Guide Business(2023)

Part 3. How to Create a Fashion Blog for Free

Creating a fashion blog for free is possible by using one of the many blogging platforms available. Here are the steps you can follow to create a fashion blog for free:

Choose a blogging platform: Some popular free blogging platforms includeFigCube,, and These platforms offer easy-to-use templates and tools to create a professional-looking blog. FigCube's user-friendly interface makes it easy for fashion bloggers to visually showcase their style. Create social media accounts on platforms like Instagram, Facebook, and Twitter to help promote your blog and reach a wider audience. Try starting a fashion blog on FigCube today to share your personal style with the world. 

Sign up for an account: After choosing a blogging platform, sign up for an account by entering your name, email, and a password. Some platforms may require you to provide additional information.

Choose a domain name: Select a unique domain name for your blog that reflects your fashion niche or brand. Many free blogging platforms including FigCube offer a subdomain for your blog. You can also purchase a custom domain name to give your blog a more professional look.

Choose a theme: Browse the themes available on the blogging platform and choose one that suits your style and aesthetic. Most blogging platforms including FigCube offer a variety of free and paid themes to choose from.

Customize your blog: Add your logo, create pages for About Me, Contact, and other necessary sections, and customize your theme to match your style.

Start creating content: Start writing blog posts about your fashion interests, styling tips, and trends that you want to share with your audience.

For more specific ways to start your fashion blog, click How to Start Your Own Fashion Blog in 7 Easy Steps.

Part 4. FAQs

1 Who are some of the top fashion bloggers to watch in 2023?

The article highlights 10 top fashion bloggers that are predicted to grow their audiences and influence in 2023. Some of the top fashion bloggers mentioned include Sara Tan, David Jones, Jessixa Doll, and Emily Cho. These fashion bloggers are known for their unique styles and large social media followings.

2 What tips do these top fashion bloggers have for someone looking to become an Instagram fashion blogger?

Many of the top fashion bloggers profiled in the article recommend staying true to your own personal style, taking high-quality photos, engaging with your audience, collaborating with brands, and using relevant hashtags to grow your Instagram account. Consistency is also key - aim to post quality content on a regular schedule.

3 What goes into becoming a successful fashion blogger and making money from it?

To become a fashion blogger and make money from it, you need to establish your niche, grow your audience on social platforms like Instagram, collaborate with brands for sponsored content, use affiliate links, sell digital products or courses, and potentially monetize a YouTube channel once your following is large enough. It takes time and consistency but can become a full-time career.

4 What are some common mistakes those new to fashion blogging should avoid?

Some mistakes to avoid when starting out as a fashion blogger include not having a clear niche or point of view, posting infrequently or with low-quality photos, not engaging enough with your audience, and prioritizing sponsored posts over authenticity. Finding your unique perspective and consistently delivering value to readers is key.

5 How can I go from just starting out to growing a large following as a fashion blogger?

Tips for growing your audience as a new fashion blogger include consistently posting high-quality, on-brand content, optimizing hashtags, collaborating with relevant Instagram creators, running giveaways, engaging with your audience, and leveraging social media stories. Patience and persistence are essential. Staying on top of Instagram algorithm changes is also key.

6 What is the difference between a fashion blogger and a fashion influencer?

A fashion blogger creates written or video content focused on fashion and style tips, while a fashion influencer collaborates with brands to promote products to their social media followers. The main difference is that blogging involves creating original content, while influencing is more about sponsored posts.


In conclusion, despite the rise of social media platforms, fashion blogs and fashion bloggers continue to play a significant role in the industry. The top 10 fashion bloggers mentioned in this article are proof of the enduring influence and creativity that fashion blogs bring to the table.

If you have a love for fashion and a desire to share your unique style and ideas with others, don't hesitate to embark on your fashion blogging journey. Start your free fashion blog today!

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